Niche Info Online Business

By Madlen Read, AP Business Writer

NEW YORK (AP) -- The stock market has reacted well to the recent stream of glum earnings. But this week, Wall Street faces an even bigger flood of first-quarter results, and as General Electric Co.'s bleak report earlier this month showed, bad earnings can even hurt a stock market with low expectations.

Out of the 30 components that make up the Dow Jones industrial average, Bank of America Corp., American Express Co., Merck & Co., McDonald's Corp., AT&T, DuPont, Boeing Co., 3M Co. and Microsoft Corp. will be reporting quarterly results this week.

Other big technology players besides Microsoft -- notably Yahoo Inc. and Apple Inc. -- are also scheduled to release earnings. So are toy makers Hasbro Inc. and Mattel Inc., homebuilder Pulte Homes Inc., and shipper UPS Inc.

Overall, Wall Street has been pleased with how companies fared during the first quarter. Their upbeat mood, however, is relative. After months of shocking news -- financial institutions on the brink of failure, demand sapped in the credit markets, and declines in the nation's payrolls and discretionary spending -- even poor earnings gave investors relief.

A case in point is Citigroup Inc., which along with Google Inc. and Caterpillar Inc. helped the stock market soar Friday. Citigroup posted a first-quarter loss that was wider than the average analyst estimate, but compared to its even-bleaker results in the fourth quarter, the first three months of 2008 looked practically decent.

"The takeaway from that is that the news is still bad, but it's not catastrophic," said Claire Gruppo, the co-founder of the boutique investment bank Gruppo, Levey & Co. "There's an underlying fear factor that it's going to be an unmitigated disaster. So when it just continued to be pretty bad, there's a 'phew' factor."

Last week, the Dow finished up 4.25 percent, the Standard & Poor's 500 index ended up 4.31 percent, and the Nasdaq composite index rose 4.92 percent.

Though sentiment on Wall Street is clearly better than it was earlier this year, the market can rise only so much due to mediocre news -- no matter how much investors have already priced in a recession.

For retailers, Gruppo said, "the month of March was the worst March in 13 years. We haven't seen that reflected yet in the earnings for retail. That will be another blow to confidence."

And General Electric's profit decline and lowered forecast on April 11 caused the Dow to plunge more than 250 points.

Meanwhile, with the housing market still weakening, the nation's economic and credit troubles are likely to last for a while. Economists surveyed by Thomson Financial/IFR predict the National Association of Realtors will report on Wednesday that existing home sales fell in March, and that the Commerce Department on Thursday will report that new home sales also fell that month.