Niche Info Online Business

How do you know what type of content is really going to attract the right searchers?

In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you've been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the "accuracy of information."

1. Write content that your audience is already looking for within the last 90 days.

True keyword research is not about 'guessing at keywords' but its all about researching actual data. How are your SEO research skills using Wordtracker or Keyword Discovery? At the SEO Workshops we teach much more than the traditional "keyword research" methods. We help students learn "Keyword Forensics" and how to quickly tap into the hidden niche trends that 99% of most Webmasters never even notice.

2. Does your Web copy speak to the reader or does it speak about yourself?

Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialog in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms of "you." You can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc.

3. Focus on writing for the human audience first and search engines second.

While search engine optimization is important to your visibility, try writing your content first. Most people don't write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.

4. Tips for triggering idea generation and giving your strategies a unique twist.

While many people seem to spend time exploring their competitor's Web sites, we encourage you to lead the way with new ideas. Try not to be obsessed with what the competition is doing, but be creative and start your own new trends. Spend just a little more time working on your projects this week than you did last week. Setting yourself apart from the competition is easier than you might think and gives you a huge advantage over others.

5. Creating your content so that it "speaks" to a specific audience of visitors.

Think of how your Web copy reads and ensure the dialog flows smoothly. Read your work out loud and see if you can improve the tone of your message with natural expression. Keep your specific audience in mind. How you write for senior citizen (in tone and in format) may differ considerably from writing for an audience of for example "new parents." Always ask yourself "what is important to these readers?" Rely on researching accurate data to eliminate guess work.

6. Remember strong calls to action

Without a firm call to action, don't expect the reader to naturally guess at what you want them to do next. Plain ordinary dialog that asks the reader to take the next action will usually work best. Dialog that is written for voice (similar to the way a broadcaster writes to project their personality.)

7. Build your search engine optimization skills in the beginning with the "stress free" approach.

If you are new to SEO, you may want to focus on the long tailed niche phrases since most searchers are doing fairly descriptive and intelligent searches these days. Ideally you want to attract those who already know what they are looking for and just need to find your pages more easily. With practice and the right training you can go after highly competitive phrases too but you'll find that the best conversions nearly always come from the niches. Also remember that it is the basic SEO skills that carry you through and must come before any of the advanced strategies. The result will be stable top rankings that stand the test of time with minimal fuss.

8. Give your readers a non-threatening reason to respond right now.

What is the objective for your page and does your Web copy work effectively at fulfilling that objective? It may not always be about trying to sell a product or a service. It should not be about fulfilling your needs first but it should be about meeting the needs of why that searcher first conducted a search. Meet their needs and deliver up something that satisfies their search first and then give the visitor a non-threatening reason why they might respond to you. Do you want their e-mail address? Or do you just want them to pick up the phone and call? Never lose sight of the fact that the Web is a marvelous two way interactive experience, if you want it to be. Make your Web site a vehicle for relationship building and remember that many readers may actually have the desire to interact and participate through Blogs or other "User Generated activity." Give your visitors something that involves their participation.

9. Remember that your readers always want to feel like they are in control of their Web experience.

People often use the Web for researching topics of interest or doing preliminary price comparisons or for looking up information. While most people explore the Web for their own purposes, the more that you put them in control of their experience the better. If appropriate, you may want to consider adding additional tools or functionality to your Web site in order to enhance its usability for your specific audience.

10. Did you know that if you write your content so that it naturally "reads very well."

You will naturally gain some bonus for having created content of quality. By this, I mean content...that reads well to a human being. Don't stuff keywords all over the place. Instead, use moderation in everything you do. One of the things you need to understand is that "theme based" search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article "reads" based on all of the overall context of your body text (other than the keywords) based on data that a search engine has gathered concerning a specific topic. This is great news for writers because if you are making a transition to writing for the web, you'll find some search engines are literally rewarding pages that are "well written."

About the Author:
John Alexander has taught live SEO Workshops since 2002 at http://www.SearchEngineWorkshops.com as well as Online Webinars at the SEO Workshop Resource Center at http://www.SEW-WRC.com.

By Alexander Marlin

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don't get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn't expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

http://how-to-build-website.com/FindHotNiches

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora's Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called "pay-per-click". With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs


Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

Company intranet portals were a great idea on paper. The prospect of having Web pages containing dynamic company information is attractive to small businesses that need to manage teams and share information between individuals and departments. In the early days, they were the privilege of the few firms that could afford them.

Then, along came products such as Microsoft's Share-Point, which lowered the bar for companies building intranet applications.

SharePoint was designed to run on an internal company computer, meaning an organization would have to buy and run its own server to take advantage of it (although there are some hosted versions available).

Now, a new generation of online portal services has emerged that enable companies to build their community Web sites and host them online for free.

The most recent to launch is Google Sites. The product, which comes with the Google Apps suite, offers users a set of point-and-click tools to build Web sites without knowing how to program.

Both products let employees work collaboratively on documents, share schedules and to-do lists, and engage in online discussions. The interesting thing about them is how they each draw on other tools in the company portfolio.

For example, SharePoint Office Server 2007 has an enterprise search tool, built on Microsoft's technology, enabling users to electronically sort through structured and unstructured data. It also allows server-based sharing of Excel spreadsheets, and has business intelligence functions drawing on both Excel and the company's SQL Server database.

Company staff can share task lists, calendars, and even instant messaging using Microsoft Office Live Communications Server connected to SharePoint.

Google has also been busy developing its products. Google Sites integrates with Google Calendar, Google Talk, and its set of online office tools -- Google Docs and Spreadsheets. Google Sites arguably compares with Microsoft's Office Live service. The latter is a hosted service that offers a one-stop shop for businesses wanting to get online. However, it focuses heavily on public-facing Web sites for marketing, and offers internal Web sites for sharing documents as an added feature.

SharePoint is the most relevant competitor to Google Sites in Microsoft's stable. And its functionality surpasses that of Google.

For example, Google's product doesn't offer much in the way of workflow management, whereas SharePoint draws on Microsoft's InfoPath product (designed to collect information via Web forms) and Workflow Foundation (software to help route information between the right people).

Google's option could be a useful tool for companies with relatively simple information-sharing needs. It's other big advantage: The service is entirely free, whereas SharePoint requires an initial outlay on the software, or a hosting fee if you're taking that route.