Niche Info Online Business

Traffic is the most essential element for making sales online and is also the greatest challenge for online marketers. And without sales, there's no flow of money and no profit. Whereas most small business owners and entrepreneurs tackle the issue of traffic by looking for free sources, while big companies and marketers have discovered they can simply buy traffic through Google AdWords.

Paid advertising online has a real benefit, in that it can be scaled! Increasing traffic (and profits!) is just a matter of pushing a few buttons once you've found your keywords. Google AdWords bring almost immediate results, where search engine optimization takes much longer.

When you buy traffic through AdWords or other types of paid advertising, you are using what is often considered to be the most cost effective strategy for increasing targeted traffic. The only problem is making sure your website is designed with sales in mind so you don't quickly lose money.

With paid traffic, the results are immediate, often yielding hundreds of thousands provided you use proper keywords and marketing. The best part is you can turn that traffic on and off, much like a light switch.

The easiest method of getting traffic is to buy it. When a marketer makes big claims of high monthly revenue, say in the hundreds of thousands each month, you can bet he or she is buying traffic from one source or another.

The way to most effectively use Google AdWords is to have a strategy in place for turning visitors into customers before the marketing elements even begin. Once a visitor reaches your site, if it isn't geared toward making sales, you'll lose what could have been a customer, and your AdWords dollars will disappear down the drain.

If you are going to buy traffic in any form, it is critical that everything about your website is perfect. Unless all the details regarding your site are flawless, you will have wasted everything you spent to pull in your traffic.

Since you now have the website scrubbed and polished, you can begin buying traffic from Google AdWords. As you look at revenues, what is considered a healthy return?

If you invest $20 in clicks and you return $24 in revenue, is that good? What do you think? A profit of 20%!

Now think about playing at a higher level, say, $1,000 for your advertising with a return of $1,400! Let's say you spent $10,000 for your AdWords campaign and returned $12,000. At these levels, 20% starts to look really good. With a paid advertising campaign, even a 10% return is wonderful.

There are some marketers who spend over $!0,000 a day with PPC and they return a healthy profit with their investment. To keep from having to ship products or deal with customers, a lot of marketers basically just push traffic with a direct link.

You'll be much more successful with AdWords if you make sure you learn all you can before you begin. Free traffic is usually the place to start before looking into the realm of paid traffic. Of course, if you feel you have what it takes, maybe you should go ahead with AdWords first.

It's no exaggeration that millions of dollars can be made from paid advertising. People from all walks of life have found great success by taking advantage of AdWords.

Work smarter not harder
David Arena http://www.bigtopbusiness.com
http://www.bigtopmarketing.blogspot.com

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