Niche Info Online Business

by Nathalie Fiset

What is AdSense?

AdSense is a program service that links advertisements to websites run by Google. It provides you with contextual ads that you can place on your blog, search engine, or website.

How can AdSense bring me income for my site?

AdSense is paid by advertisers to spread their ads to different websites. Google, in return, will give you a portion of the revenue generated from these ads. They will offer you three ways to get paid: the cost per click method, the cost per thousand impressions or cost per action method.

In the cost per click method, you will get paid every time an ad has been clicked from your site. The cost per thousand impressions will generate revenues for you every time a page has been viewed a thousand times. And in the cost per action method of payment, you will get your revenue every time your visitor follows a link from your website and takes the advertised action in the ad. Payments are normally sent monthly.

What are the benefits in using AdSense?

AdSense serves as your own ad broker. You do not need to worry about negotiating prices with advertisers. You employ this service so that they will all of these for you so that you can concentrate on creating quality content for your website.

You also do not need to worry about finding appropriate ads for your website. AdSense AdWords, their advertiser base, has just about every ad that can be given to you no matter how specialized your website contents are. And it only shows appropriate ads that are related to your content through the use of Competitive Ad Filter (which enables you to sort out your competitors and ads that you do not like), Editorial Review (where the Google team reviews and approves related ads for your site) and Customizable default ads (which provides you with your personal choice of ad if Google cannot find enough appropriate ads for you).

Also, ads from AdSense are not too flashy, providing more attention to your content rather than your advertisements. But because they are contextual in nature, your visitors will still likely to click these ads since they can be relevant to your topic.

And best of all, it is free to place AdSense ads in your website!

How do I get started with AdSense?

What is good about AdSense is that you do not have to have a big and popular website to start using it. It is easy to get started. You will just have to apply online with Google AdSense. They will review your website or blog if it has an acceptable content and a valid URL. They will also get your name and address to send you your income. They will send you the advertisements ready to use for your site. If you have multiple sites, you will not have to re-apply as long as your other sites are deemed acceptable by Google.

How can you maximize your AdSense income?

Generate more traffic to your website. The best way to expose AdSense ads is to have more people visit your site. Employ different internet marketing techniques such as website promotions to increase traffic in your site.

Build a niche site. You can maximize your AdSense profit through this because a site with a one-way focus will tend to achieve a decent search engine placement. Just be careful of choosing your niche. Your niche should be able to support a lot of advertisements to generate more income.

Create valuable content for your site. Creating valuable content will help your advertising campaign as well. Your link has been clicked by a reader who is probably searching for information that he wants to know. Give them that. When you create good content for your site, more and more readers will visit your site. And when you tease them into knowing more about what you have just written, they would probably also click on the ads related to your site.

Use encouraging words to click on ads. This can also help maximize your earnings in AdSense. Use words such as Advertisements or Sponsored Link to indirectly attract readers to click on the ads. Just keep in mind that Google is very strict about placing words directly aimed to increase ad clicks. Using phrases such as Click on my ads will get you in a lot of trouble.